Makeup is an essential part of our daily routine, but we often forget that it requires maintenance and replacement. Your mascara, for instance, is one of the most significant products in your makeup routine. It enhances your eyes, adds depth to your lashes, and makes you look fantastic. However, it might cause more harm than good if you have been using the same tube for too long. In this blog post, we will discuss why you should always replace your mascara regularly, how often you should replace it, and the benefits of using clean vegan products like Cheekbone Beauty's Uplift Mascara.

1. Reasons to Replace Your Mascara Regularly
Mascara is the perfect breeding ground for bacteria, which can cause eye infections or even conjunctivitis. Old mascara can also lead to clumping, irritation, dryness, and even breakage. Additionally, expired mascara can lose its effectiveness and not provide the desired volume and length. If you're still on the fence about replacing your mascara, consider this - most cosmetics products have a shelf life of six months to a year, and mascara is no exception. After six months of regular use, you might not enjoy the same smoothness and lash definition anymore.

2. How Often Should You Replace Your Mascara?
Knowing when it's time to toss your makeup can be tricky, but the rule of thumb for mascara is to replace it every three months. However, if you notice any changes in the texture, smell, or overall performance, it's best to replace it immediately. If you wear makeup more often, your mascara could dry out sooner - which is why it's essential to be vigilant and closely monitor your beauty products' health.

3. The Benefits of Clean Vegan Products
Switching to clean vegan products, like Cheekbone Beauty's Uplift Mascara, can make all the difference. Clean vegan beauty products are free of harsh chemicals, parabens, and sulfates that can cause harm to your skin, body, and the environment. Cheekbone Beauty is a socially responsible brand that positively impacts the environment and indigenous communities. When using this brand, you can be confident that you are not only doing good for your body but also contributing to a greater cause.

4. Subscribe to Cheekbone Beauty Uplift Mascara Auto-Delivery
As a sustainable and mindful consumer, subscribing to Cheekbone Beauty's Uplift Mascara Auto-Delivery is an excellent choice. You'll never have to worry about running out of your favorite mascara or forget to replace it after three months. Plus, the more often you get it - the greater the discount! Receive clean vegan products on your doorstep regularly, without the hassle of running to the store or placing another order. This convenient service ensures that you always have a clean, healthy face and keeps your lashes radiant and voluminous.

Ditch the outdated mascara tubes and enjoy healthy lashes!

USE CODE MASCARAREFRESH15 for 15% off your next mascara purchase. Expires February 8, 2024.